Why work with Copygun
I have a serious marketing background
Unlike most writers, I’ve been a marketing director, a creative director at a major ecomm agency, and editor-in-chief at one of the largest research editing firms in Asia.
I’ve built 100%-remote teams from scratch more than once. And since I’ve reviewed thousands of CV’s, fielded candidates, and conducted hundreds of interviews, I get it:
Finding reliable and strong writers is hard.
That’s why I took care of the hard work for you. I’ve used my training, knowledge, and experience to build up an expert team of content writers. We’re pretty big on learning. After all, that’s the secret to getting content that’s different and stands out from the noise.
I have an MA in Creative Writing
I have 20 years of practice and training adapting to a wide range of writing styles and experimenting with voice. So if you’ve got a “boring” product that’s highly technical or complex, I can help trim the fat and humanize your products for your target audience.
And since I studied under award-winning Scottish novelist Alison Kennedy, I’m highly adept at incorporating stories and injecting personality into your brand. In fact, I love telling a compelling story that keeps readers glued to their screen.
Unlike most writers, we thrive on long form
Long-form content isn’t easy to write. Common issues include poor structure, dry passages packed with filler words that read like a high school essay trying to reach the word count, or—let’s be honest—they’re a bore to read.
When a business allocates a significant chunk of their budget to content marketing, they expect results. That’s why we rely on data and research to help drive decisions, identify opportunities, and boost the likelihood of your content getting read (and we do that by speaking directly to your very human, very non-machine-like reader).
Does 7 years in propaganda research help?
Yeah. You read that right. In a lonely field with few practitioners, I spent roughly 7 years knee-deep in propaganda theory as well as applied tactics. While my research was on North Korea, my concentration was on Cult of Personality theory.
Because of all the persuasion hype surrounding the marketing industry, my academic knowledge puts me at a strong advantage when it comes to understanding human behavior and decision making. So if you prefer a no-nonsense approach to your marketing communications, look no further.
This also means I’ve undergone training on how to conduct PhD-level research, the most relevant parts of which I’ve adapted for the content team. So if you’re planning to publish a comprehensive piece like a white paper backed by tons of data, you’re going to want a Copygun writer (aka a pro who knows how to get it done right the first time around).