Why work with me

Does a PhD(c) in propaganda studies help?

Yeah. You read that right. In a lonely field with few practitioners, I spent roughly 7 years knee-deep in propaganda theory as well as applied tactics. While my research was on North Korea, my concentration was on Cult of Personality theory. 

Because of all the persuasion hype surrounding the marketing industry, my academic knowledge puts me at a strong advantage when it comes to understanding human behavior and decision making. So if you prefer a no-nonsense approach to your marketing communications, look no further.

This also means I’ve undergone training on how to conduct PhD-level research, so if you’re planning to publish a comprehensive piece like a white paper backed by tons of data, you’re going to want a business writer who knows how to get it done. 

I have an MA in Creative Writing

I’ve had years of practice and training adapting to different writing styles and experimenting with voice. So if you’ve got a “boring” product because it’s highly technical or complex, I can help you trim the fat and humanize your products for your target audience. 

And since I studied under award-winning Scottish novelist Alison Kennedy, I’m more than adept at incorporating stories and injecting personality into your brand. In fact, I love telling compelling stories that keep readers glued to their screen.

Unlike most writers, I thrive on long form

Common issues with long-form content include poor structure, dry passages packed with filler words that read like they were written by machines, or (let’s be honest) they’re a bore to read. 

When a business allocates a significant chunk of their budget to comprehensive content, they expect results. That’s why I rely on data and research to help drive my decisions, identify opportunities, and boost the likelihood of your content getting read (and I do that by speaking directly to your very human, very non-machine-like reader).

I have a serious marketing background

Unlike most copywriters, I’ve been a marketing director, a creative director at a major ecomm agency, and editor-in-chief at one of the largest research editing firms in Asia. 

I’ve built 100%-remote teams from scratch more than once. And since I’ve reviewed thousands of CV’s, fielded candidates, and conducted hundreds of interviews, I get it: 

Finding reliable and strong writers is hard, and finding one who’s just right for your SaaS can feel like an impossible challenge.

As a seasoned marketer, I’ve overseen hundreds of marketing campaigns, directing everything from visual and funnel design to the copy as well as content strategy and production. That doesn’t mean I know how to do it all though. Yeah, I love every bit of SEO, CRO, and all the other marketing acronyms in-between. But over time, I’ve come to learn that there’s one thing that’ll provide the greatest investment return for my clients. 

And that’s long-form content.  

A character reference from
Right Hook's Head of Agency: